Digitalization and Retail Sector Productivity in Bulgaria

Violeta Dimitrova ()
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Violeta Dimitrova: University of Economics – Varna, Bulgaria

Nauchni trudove, 2021, issue 2, 233-245

Abstract: The widespread penetration of digitalization changes the nature of exchange between market agents and has a direct impact on the forms of trade, including retail. The aim of this study is to examine the productivity of retail trade in the context of digitalization based on a brief theoretical analysis and the example of empirical data from the retail sector in Bulgaria for the period 2008 – 2019 or between the two economic crises. A descriptive analysis was used. Productivity is presented as the ratio of gross value added, volume of sales and gross income per employee.

Keywords: retailing; productivity; gross margin; digitalization (search for similar items in EconPapers)
JEL-codes: L81 M21 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2021:i:2:p:233-245

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