Artificial Intelligence in FMCG Retail Sector

Irina Yovcheva ()
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Irina Yovcheva: College of Management, Trade and Marketing, Sofia, Bulgaria

Nauchni trudove, 2023, issue 1, 101-114

Abstract: The paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.

Keywords: artificial intelligence; digital transformation; FMCG retail sector (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2023:i:1:p:101-114

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