Conceptual Framework of Event Management in Tourism

Elenita Velikova ()
Additional contact information
Elenita Velikova: University of National and World Economy, Sofia, Bulgaria

Nauchni trudove, 2023, issue 1, 57-66

Abstract: Events in tourism are often seen as image builders related to destination profile, market positioning and providing a competitive marketing advantage. In addition to their spending on the event, external visitors are likely to spend money on travel, accommodation, goods and services in the host city or region, which is a major benefit of event organizing and a sought-after effect of tourism entrepreneurs. All these positive effects require choosing the right approach in the management of tourist events. The publication aims to develop the conceptual framework of event management in tourism. In this regard, the peculiarities of the event management and manager's activity are explained and guidelines for strategic development are proposed.

Keywords: event management; event manager; strategic development; tourism (search for similar items in EconPapers)
JEL-codes: G14 L83 R11 Z31 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://unwe-research-papers.org/bg/journalissues/article/10608 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2023:i:1:p:57-66

Access Statistics for this article

More articles in Nauchni trudove from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().