Contemporary Dimensions of Social Commerce

Dancho Danchev ()
Additional contact information
Dancho Danchev: University of Economics – Varna, Bulgaria

Nauchni trudove, 2023, issue 2, 13-26

Abstract: The current global aspects of social commerce, as a business model combining online commerce and social networks, are under consideration. Emphasis is placed on the conceptualization of this commercial and social phenomenon, indicating the main characteristics and elements of social commerce. The advantages and benefits of social commerce for retailers and consumers are emphasized, its successful development is tracked and the factors that determine modern trends are analysed. Some guidelines for increasing sales in social commerce (STP, omnichannel strategies, personalization, quality content, communication, advertising, etc.) are outlined, as well as the challenges in its development (personal data protection, difficulties for small businesses, adequate inventory, encourage the use of social media to make purchases).

Keywords: social commerce; retailing; social media; e-commerce (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://unwe-research-papers.org/bg/journalissues/article/10638 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2023:i:2:p:13-26

Access Statistics for this article

More articles in Nauchni trudove from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().