Marketing Strategies for Promoting Sustainable Tourism Innovations: Case Study of Successful Implementation and Challenges

Gabriela Lebeshkovska ()
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Gabriela Lebeshkovska: University of National and World Economy, Sofia, Bulgaria

Nauchni trudove, 2024, issue 1, 232–242

Abstract: Successful implementation of sustainable tourism innovation marketing strategies is critical to addressing the growing awareness of environmental and community impacts associated with traditional tourism. Businesses aiming to thrive in this evolving landscape must adopt innovative marketing approaches not only to promote sustainable practices but also to differentiate themselves in the marketplace.

Keywords: marketing; tourism; sustainable tourism; innovation (search for similar items in EconPapers)
JEL-codes: M37 Z30 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2024:i:1:p:232-242

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