Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria

Ognyan Ognyanov ()
Additional contact information
Ognyan Ognyanov: University of National and World Economy, Sofia, Bulgaria

Nauchni trudove, 2025, issue 3, 85-95

Abstract: The report frames the elements of the "7P" model of the higher education marketing mix with specific real-world examples by each element. The purpose of the report is to describe the theoretical content of each of the seven elements of the specified model using a critical analysis and synthesis of existing scientific literature. The subject of the report is the marketing mix, and the object is the economic higher education institutions in Bulgaria.

Keywords: marketing of higher education; institutions of higher education; marketing mix; student attraction; student retention (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://unwe-research-papers.org/bg/journalissues/article/11718 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nwe:natrud:y:2025:i:3:p:85-95

Access Statistics for this article

More articles in Nauchni trudove from University of National and World Economy, Sofia, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Vanya Lazarova ().