Being an engaging central bank
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Mike Hannah: Reserve Bank of New Zealand, http://www.rbnz.govt.nz
Reserve Bank of New Zealand Bulletin, 2015, vol. 78, 1-83
The Reserve Bank is continually seeking ways to improve its communications approach and engagement with stakeholders. Between June and November 2014, we commissioned our first External Stakeholder Engagement Survey. The survey was conducted by global market research company, Ipsos, which applied a framework to assess the Bank’s reputation, based on Familiarity, Favourability, Trust, and Advocacy.
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