Effect of e-banking practices in the banking sector of Bangladesh-customers' perception

Md Shahnur Azad Chowdhury (), Md Aminul Islam (), Md Shahidul Islam (), Md. Ariful Hoque (), Md Shariful Haque (), Abdullah Mohammad Shahabuddin () and Mohammad Shyfur Rahman Chowdhury ()

International Journal of Applied Economics, Finance and Accounting, 2023, vol. 17, issue 1, 88-96

Abstract: In the present study, the quality of E-Banking is reviewed with short- and long-term effect on the perception of bank consumers. The Opinion of 400 banker and customer was collected by survey questionnaire method in the month of June-July, 2022 on a five-point Likert scale. The response variables are classified as E-Banking quality, E-Banking short term effect, and E-Banking long term effect by factor analysis and reliability test. Based on the above classification structural equation model (SEM) is developed with demographic variables. The findings indicate that as the quality of electronic banking rises, potential short-term effects may also rise noticeably. Also, with the increase of E-Banking quality long term effect may increases significantly. The bankers observed that the quality of E-Banking is good, but the customer identifies the quality of E-Banking is not sufficient. E-banking is still in its infancy and is being expanded in new directions. In order to ensure optimum customer satisfaction, it must be addressed and new options for the consumer must be created, which calls for ongoing research. The banking authority may take the required steps to improve the quality of e-banking, which will have an impact on both the short- and long-term consequences of e-banking and will therefore continue in Bangladesh.

Keywords: Customer satisfaction; E-banking; Impact; Long term; Perception; Short term. (search for similar items in EconPapers)
Date: 2023
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