Investigating Religious Beliefs, Consumption and Interreligious Dissimilarities and Similarities in Low Income Countries: A Mixed Research with Reference to Traditionalist, Christian and Muslim Consumers in Burkina Faso

Theophile Nasse

International Journal of Social Sciences Perspectives, 2020, vol. 7, issue 2, 71-80

Abstract: The purpose of this research is to show the relationships between the degree of beliefs and the consumption behaviour and the reverse effect. A previous research has presented the results related to Muslim consumers; however, the present research originality or added value is that it includes Christian consumers and Traditionalist consumers living in the same context. This is a mixed method approach, that is to say a combination of a qualitative approach and a quantitative approach. Qualitative data was recorded with a voice recorder through semi-structured interviews with the respondents; and the qualitative data is transcribed by hand. The collection of quantitative data is performed using a questionnaire, and the analysis of the data was made with some softwares, especially three different types: Sphinx² -V5, Sphinx IQ and Sphinx IQ2. The results show that religiosity influences consumption behaviour with some interreligious differences and similarities, but also that consumption behaviour influences religiosity.

Keywords: Religiosity; Consumption; Behavior; Marketing; Christian; Muslim; Traditionalist. (search for similar items in EconPapers)
Date: 2020
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