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Competitive Analysis of Indian Telecommunications Service Providers using the Analytic Hierarchy Process

Mihir Dash
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Mihir Dash: Alliance University, India

Journal of Applied Management and Investments, 2021, vol. 10, issue 2, 43-52

Abstract: This study analyses the competitive position of Indian telecommunications service providers. The primary contribution of the study is in using multi-criteria Analytic Hierarchy Process (AHP) for competitive analysis. The criteria employed in the study to compare telecommunications service providers include tariff plans, network coverage, customer service, and data speed. The study considers ten of the major players in the industry for the analysis. The results of the study suggest that the greatest competitive edge is provided by network capabilities, reflecting the rapid spread of smartphones and the growing usage of data. The market is also quite price sensitive, as observed in the literature. These are the twin strategies that players employ in the market. Further, the results of the study suggest that the most preferred operator is Bharti Airtel, followed by Vodafone Essar, Tata Communications, Reliance Communications, and Idea Cellular. The results also show considerable competition amongst the players. There is scope to understand the results better by relating the evolution of the industry with strategies adopted by the major players.

Keywords: Analytic Hierarchy Process (AHP); competitive analysis; Indian telecommunications industry; tariff plans; network coverage; customer service; data speed (search for similar items in EconPapers)
JEL-codes: C31 C44 L96 (search for similar items in EconPapers)
Date: 2021
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