An Exploration in SWOT Function and Formulation of SWOT Index (SWOTIN): A Cross-Country Empirical Study (2006 – 2015)

Debasish Roy

Journal of Applied Management and Investments, 2021, vol. 10, issue 2, 53-66

Abstract: The origin of the term “SWOT”, which is the acronym for Internal Strengths (S), Internal Weaknesses (W), External Opportunities (O), and External Threats (T) for an organization, is unknown. However, it has gained an enormous popularity to establish itself as a key tool for addressing complex strategic situations by reducing the quantity of information to improve decision-making. Despite its rising popularity among management scholars and practitioners, the SWOT is considered as one of the ‘management fashion’ theories which is based on a hypothesized model and lacks a strong fundamental framework. This paper has two main purposes. The first one is to formulate a SWOT function by using the maxi-maxi (strengths and opportunities) and mini-mini (weaknesses and threats) combinations and substituting them by suitable proxy variables respectively. The second is followed by formulation of SWOT Index (SWOTIN) in a macroeconomic perspective for supplementing the existing model with a robust foundation for some concrete findings. In order to serve these purposes, time series studies are conducted for a period of 10 years (2006-2015) consisting of 7 sample countries.

Keywords: SWOT function; SWOT index; Global competitiveness index; Fragile states index; Job quality index; Gini coefficient; Opportunity multiplier (search for similar items in EconPapers)
JEL-codes: C10 C43 C65 M10 (search for similar items in EconPapers)
Date: 2021
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