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Strategic aspects of achieving competitive advantages in the business of wine industry on the example of "Odesavynprom" company

Alexander A. Oleynik
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Alexander A. Oleynik: Odessa National Academy of Food Technologies

Journal of Applied Management and Investments, 2012, vol. 1, issue 1, 126-136

Abstract: The article deals with the stages and components of the formation of competitive business strategies for wine growing and wine-making industry. Certain areas of strategic development and ways of implementing competitive strategies are defined. Reasonable the basic aspects of PJSC "Odesavynprom" activity according to the competitive position occupied by the company in the wine industry and analysis of the situation in Ukraine wine market in general. The chosen strategy allows the company to achieve competitive advantages and increase competitiveness.

Keywords: strategy; planning; management; competition; wine market; enterprise; development (search for similar items in EconPapers)
Date: 2012
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