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Investigating possibilities of using tools for promoting higher-education institutions in areas of e-communication

Martina Ferencova
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Martina Ferencova: University of Presov, Slovak Republic

Journal of Applied Management and Investments, 2012, vol. 1, issue 2, 151-159

Abstract: Higher-education Institutions, which reach their target groups, use a mix of several marketing tools. In advertising e-communication appears to be one of the most effective means of communication. In our paper we focused on finding out the students' views on the importance of websites of universities as a factor of competitiveness. We also examined how students assess the level of websites of universities in Slovakia in comparison with the for-eign universities. As well as, how they assess website FM PU in Presov in comparison with the website of competitive universities in the region. The article also addresses the role of universities in preparing students for practice in terms of a mixture of theoretical knowledge and its implementation in particular enterprises and organizations in the area of e-communication.

Keywords: universities; promotion; marketing; e-communication; websites (search for similar items in EconPapers)
Date: 2012
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Handle: RePEc:ods:journl:v:1:y:2012:i:2:p:151-159