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Claudia Grigore
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Claudia Grigore: Bucharest University of Economic Studies, Romania

Journal of Applied Management and Investments, 2012, vol. 1, issue 4, 400-405

Abstract: This paper concentrates a short review of the literature in the emotion manage-ment field. Bounding rationality with emotionality may represent a key activity for each company that aims to gain market share and customer loyalty. Standard opera-tions for creating goods were nowadays replaced with customer interaction, verbal, bodily and emotional control in the service sector. All this actually defines an organiza-tional dynamism were every struggle is carried out through any resource one can put at stake.

Keywords: emotional management; service sector; rationality (search for similar items in EconPapers)
Date: 2012
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Handle: RePEc:ods:journl:v:1:y:2012:i:4:p:400-405