AN EMPIRICAL STUDY OF ATTITUDE TOWARDS FOOD IN INDIA
Additional contact information
Madan Lal: Banaras Hindu University, India
Journal of Applied Management and Investments, 2012, vol. 1, issue 4, 418-425
The paper aims at studying consumers’ attitude towards food, subjective norms and intentions affecting food behaviour. Both primary and secondary data has been used for the study. Primary data from a sample of 362 consumers is collected using a modified questionnaire based on theory of planned behaviour (TPB). Examination of the estimated coefficients indicates that, the basic structure of the TPB model holds true. Hypotheses are tested by applying structural equation modelling technique for validation of proposed model. The model returned good fit.
Keywords: attitude; food; subjective norms; intentions; behaviour; belief; purchase; perceived (search for similar items in EconPapers)
References: Add references at CitEc
Citations: View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ods:journl:v:1:y:2012:i:4:p:418-425
Access Statistics for this article
Journal of Applied Management and Investments is currently edited by Anatoliy G. Goncharuk
More articles in Journal of Applied Management and Investments from Department of Business Administration and Corporate Security, International Humanitarian University Contact information at EDIRC.
Bibliographic data for series maintained by Anatoliy G. Goncharuk ().