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ETHICS AND SOCIAL ISSUES IN MARKETING

Neelam Sheoliha
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Neelam Sheoliha: ITS Engineering College Greater Noida, India

Journal of Applied Management and Investments, 2012, vol. 1, issue 4, 435-443

Abstract: The focus of ethics is on doing the right things in making business decisions by individuals and groups and social responsibility requires fulfilling the obligation to achieving a balance for all stakeholders within or outside the business. Thus entire business as it is understood today has the ethical dimensions. This paper focuses on various aspects related to marketing. In marketing the discussion is limited to ethical issues related to product, pricing promotion and society in Indian context.

Keywords: ethics; social responsibility; marketing (search for similar items in EconPapers)
Date: 2012
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