ETHICS AND SOCIAL ISSUES IN MARKETING

Neelam Sheoliha
Additional contact information
Neelam Sheoliha: ITS Engineering College Greater Noida, India

Journal of Applied Management and Investments, 2012, vol. 1, issue 4, 435-443

Abstract: The focus of ethics is on doing the right things in making business decisions by individuals and groups and social responsibility requires fulfilling the obligation to achieving a balance for all stakeholders within or outside the business. Thus entire business as it is understood today has the ethical dimensions. This paper focuses on various aspects related to marketing. In marketing the discussion is limited to ethical issues related to product, pricing promotion and society in Indian context.

Keywords: ethics; social responsibility; marketing (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.jami.org.ua/abstracts1-4.htm (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ods:journl:v:1:y:2012:i:4:p:435-443

Access Statistics for this article

Journal of Applied Management and Investments is currently edited by Anatoliy G. Goncharuk

More articles in Journal of Applied Management and Investments from Department of Business Administration and Corporate Security, International Humanitarian University Contact information at EDIRC.
Bibliographic data for series maintained by Anatoliy G. Goncharuk ().