DEVELOPMENT OF THE MECHANISM OF IMPLEMENTING THE ÑONCEPTION OF STRATEGIC MARKETING ON AN ENTERPRISE

Nadezhda À. Sushko
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Nadezhda À. Sushko: Taurida National V. I. Vernadsky University, Ukraine

Journal of Applied Management and Investments, 2012, vol. 1, issue 4, 495-501

Abstract: In the article the basic approaches to the concept of strategic marketing is con-sidered. The basic principles of the strategic marketing are educed. The mechanism of implementing the conception of strategic marketing on an enterprise is developed.

Keywords: strategic marketing; principles; conception; mechanism (search for similar items in EconPapers)
Date: 2012
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