THE SURVEY OF ATTITUDES OF TOURISM CLIENTS IN THE CHOICE OF HOLIDAY PACKAGE BASED ON PRICE

Martina Ferencova and Lubomir Karas
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Lubomir Karas: University of Presov, Slovak Republic

Journal of Applied Management and Investments, 2013, vol. 2, issue 1, 15-26

Abstract: The attitude of tourism clients in the choice of tourism products (e.g. holiday package) depends on several criteria: the holiday package price, first minute price, last minute price, price discounts for the holiday package, volume discounts and so on be-long to it. This contribution aims to identify attitudes of tourism clients from the Czech and Slovak Republic in the choice of holiday package based on price. Age, gender, size of the city where respondents live and their income were used as predictors.

Keywords: atourism product; holiday package; price (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ods:journl:v:2:y:2013:i:1:p:15-26

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