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Are Top-Managers Persuasive: a Case Study of Russian and Foreign Top-Managers Disclosures

Yuliya S. Vorotnikova and Eugene Y. Prigorov
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Eugene Y. Prigorov: Tyumen State Oil and Gaz University, Russia

Journal of Applied Management and Investments, 2013, vol. 2, issue 2, 109-115

Abstract: The article presents the analysis of persuasiveness category, which has been studied in speeches of Russian and foreign companies’ leaders, as this category is regarded to be a manipulative means of personnel motivation or demotivation. The research findings are explained from the point of historical background of business development in analyzed cultures.

Keywords: managerial discourse; persuasiveness of managerial discourse; personnel motivation (search for similar items in EconPapers)
Date: 2013
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