Mobile Phone Market in Mexico: Strategies to Undermine the Monopoly

Jose Vargas-Hernandez and José Raúl Nava Fonseca
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José Raúl Nava Fonseca: University of Guadalajara, Mexico

Journal of Applied Management and Investments, 2014, vol. 3, issue 2, 106-116

Abstract: Being considered as one of the most dynamic markets in Mexico, the mobile phone market becomes a really interesting market to analyze. The objective of the work is to find the factors that allowed the creation of a monopolistic competence market, being Telcel the leader in such monopoly, as well as the strategies that have been in power of the latest. I suggest a game, based on both economic and business theory, who may predict the outcomes of such strategies. It is concluded that Telcel´s rival firms now have with them both resources and capabilities to lower this monopoly even more.

Keywords: differentiation; strategies; institutions; monopoly; technology (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ods:journl:v:3:y:2014:i:2:p:106-116

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