E-Commerce In India: ‘You Haven’t Seen Enough of It’

Mukta Srivastava
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Mukta Srivastava: Allana Institute of Management Sciences, India

Journal of Applied Management and Investments, 2015, vol. 4, issue 2, 97-101

Abstract: The GOSF-2014 has a huge success, helping the Indian e-commerce websites generate record site visits and revenues. The tremendous success of GOSF is a clear-cut indication of changing face of e-commerce in India. In 2013, the e-retail market was worth US$ 2.3 billion. Overall e-commerce market is expected to reach Rs 107,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. The present article not only depicts the current picture of e-commerce in India but also attempts to project a future portrait of the industry.

Keywords: GOSF; e-commerce; e-retail; Flipkart; Alibaba; Amazon; Jabong; Snapdeal (search for similar items in EconPapers)
Date: 2015
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