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Performance Evaluation of Chinese Private Enterprises: A Comparative Study of Suning and Gome

R. Chen, Y. Hu, Y. Wu and X. Zheng
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R. Chen: Shanghai University, China
Y. Hu: Shanghai University, China
Y. Wu: Shanghai University, China
X. Zheng: Shanghai University, China

Journal of Applied Management and Investments, 2019, vol. 8, issue 2, 57-70

Abstract: In China the current development of private enterprises has encountered the problems of gradually decreased survival rate and the development bottleneck, thus can hardly maintain the truly sustainable development. However, the development of private enterprises plays a pivotal role in the Chinese economy and exerts great influence in stimulating the development of socialist market economy and it seems especially important for private enterprises to develop the core competitiveness and to establish the suitable managing strategy development system. Based on a detailed and critical case study, this paper studies how Gome and Suning deal with the development bottleneck and explore innovative methods through two performance evaluation models Balanced Scorecard and Economic Value Added (EVA), and give three appropriate suggestions for China’s private enterprises on how to develop effective strategic management objectives in order to improve the corporate performance.

Keywords: private enterprises; performance evaluation; strategy development; China (search for similar items in EconPapers)
JEL-codes: L25 G32 P31 (search for similar items in EconPapers)
Date: 2019
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