Impact of Culture on International Human Resource Strategy: A Case Study on the Global Expansion of Sez-Craft, Netherlands

Indranil Bose, Pranjali Madhur and Atul Bansal
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Indranil Bose: University of Bolton, United Arab Emirates
Pranjali Madhur: Universal Business School, India
Atul Bansal: Gulf University, Kingdom of Bahrain

Journal of Applied Management and Investments, 2020, vol. 9, issue 3, 105-111

Abstract: The paper discusses regarding the impacts of the culture on managerial decision making on the topic of the human resource management and people management for the implementation of the international business growth strategies. The study presents a brief analysis on a selected organization working in the software development and network security industry named as Sez-Craft. Sez-Craft is a Dutch company which is based in Amsterdam and operates across the globe. The company is able to decentralize their entire business operations with the hope of increasing the flexibility and efficiency of their business actions. In doing so, the company faced considerable amount of necessity of managing their human resources in an appropriate manner and manage the impact of cultural differences in expanding their business. The study shows that the impact of the culture is significant in various fields of business such as expatriate exchange, workforce diversity and team performances. The paper also highlights the good practices conducted by the selected organization in decentralizing their business actions, in managing talent management, in improving the company’s employer image and most importantly in improving the sustainability of the business actions of the company through efficient management of the culture.

Keywords: culture; managerial decision making; decentralization; expatriate exchange; workforce diversity (search for similar items in EconPapers)
JEL-codes: J20 J21 J24 (search for similar items in EconPapers)
Date: 2020
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