Prognostic Model for Employer Brand, Talent Attraction, and Employee Retention through Employee Value Proposition

Avinash Pawar
Additional contact information
Avinash Pawar: Savitribai Phule Pune University, India

Journal of Applied Management and Investments, 2020, vol. 9, issue 3, 133-152

Abstract: In a steadily contracting global talent pool, organizations use the employee value proposition to create an employer brand and attract and retain talent. Without essential pointers of value propositions, numerous organizations miss out on a capable business apparatus by not creating or keeping up their employee value proposition and employer brand accurately. However, the precise representation of an arrangement of employee value proposition and employer brand phenomena can be inspired with this study. This study investigates the present condition of knowledge about the employee value proposition and employer brand. It distinguishes the different aspects of the employer brand building, which are reasonably developed and incorporated in the framework. The prognostic model proposed in this study provides pointer concerning employer brand for organizations and their human resource managers to enhance effective talent attraction and retention selections. This study searches down linkages of various aspects of employer branding by making utilization of applicable logical information. Moreover, the theoretical propositions defined and clarified the significant associations through the framework and prognostic model. The outcome of the study recommended that employer brand in most of the cases is affected by group needs, with a differentiated Employer Value Proposition, HR procedures, communication of the employer brand, and brand consistency along with the evaluation of employer branding endeavors.

Keywords: employee value proposition; employer brand; talent management; employee attraction; talent retention; brand management; organizational brand; human resource marketing (search for similar items in EconPapers)
JEL-codes: J24 M51 O15 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.jami.org.ua/Papers/JAMI_9_3_2020_133-152.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ods:journl:v:9:y:2020:i:3:p:133-152

Access Statistics for this article

Journal of Applied Management and Investments is currently edited by Anatoliy G. Goncharuk

More articles in Journal of Applied Management and Investments from Department of Business Administration and Corporate Security, International Humanitarian University Contact information at EDIRC.
Bibliographic data for series maintained by Anatoliy G. Goncharuk ().