Alegerea suporturilor media

Şerbănică Daniel
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Şerbănică Daniel: Academia de Studii Economice din Bucureşti

Revista OEconomica, 2005, issue 04

Abstract: In this paper we focus how the companies have started to examine their advertising system, including their media plannig, to find the potential leverage the ad’s brand has for extending into other categories or for building marketing relationships with other brands.

Keywords: media evaluation; media planning; advertising exposure (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:oen:econom:y:2005:i:04:id:144

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