Showering for Instagram: Performative Hygiene and the Environmental Externalities of Social Media in Europe

Tudor Mara Andreea
Additional contact information
Tudor Mara Andreea: University of Chicago

Revista OEconomica, 2025, issue 01

Abstract: This study explores a novel behavioural externality in environmental economics: the relationship between social media usage and European residential water consumption. As digital self-presentation becomes an increasingly dominant social practice, particularly on visual-first platforms such as Instagram and TikTok, the concept of “performative hygiene” is proposed as a significant contributor to water overuse.

Keywords: social media; digital behaviour; Instagram; performative hygiene; water consumption; environmental externalities; residential resource use; behavioural economics (search for similar items in EconPapers)
JEL-codes: D12 L86 Q25 Q56 Z13 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://oeconomica.org.ro/abstract/665/Showering-fo ... l-Externalities.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oen:econom:y:2025:i:01:id:665

Access Statistics for this article

More articles in Revista OEconomica from Romanian Society for Economic Science, Revista OEconomica Contact information at EDIRC.
Bibliographic data for series maintained by Octavian Jora ().