USE OF (SELECTED) E-BUSINESS MODELS IN THE AGRIBUSINESS SECTOR TO SHORTEN THE FOOD SUPPLY CHAINS

Emilia Bojkowska () and Dariusz Ambrozinski ()
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Emilia Bojkowska: Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn
Dariusz Ambrozinski: Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn

OLSZTYN ECONOMIC JOURNAL, 2021, vol. 16, issue 2, 307-318

Abstract: The aim of this paper was to identify and evaluate the potential of using e-business models to shorten short supply chains in food trade made by farmers. The research was based on a diagnostic survey. The interviews were conducted with a previously elaborated questionnaire. 104 food producers from the Province of Warmia and Mazury (województwo warmińsko-mazurskie) took part in the study. E-business models make it possible to shorten food supply chains. Farmers who sell their produce through e-commerce can eliminate intermediaries from the supply chain or at least limit their number, using such e-commerce platforms as polskiebazarek.pl, olx.pl, allegro.pl. The research results indicate that the most popular e-business model among food producers was the market creator model.

Keywords: e-business models; short food supply chain (search for similar items in EconPapers)
JEL-codes: Q13 Q14 Q18 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ole:journl:v:16:y:2021:i:2:p:307-318

DOI: 10.31648/oej.8216

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