Assessing the role of social media in shaping career aspirations among lecturers in Nigeria: A quantitative analysis

Kikelomo Oluwayemisi Adedotun (), Christie Bola Elegbede (), Akolade Olubunmi Lapite (), Ogagaoghene Uzezi Idhalama () and Oyaziwo Aluede ()

Global Journal of Social Sciences Studies, 2024, vol. 10, issue 2, 88-103

Abstract: The study deployed a self-administered questionnaire via Google forms to generate data from a sample of 237 lecturers working in various tertiary institutions across Nigeria. The questionnaire was used to collect data on the use of social media by lecturers, their perceptions regarding the influence of such use on their career goals, and demographic data and other characteristics. First, descriptive statistics such as frequencies and percentages were used to summarize the data, supported by measures of central tendency. These analyses were done using the SPSS software. From the survey result, all the responded lecturers had ticked the "high extent" option, which means that social media affects their career aspirations to a great extent. Correspondingly, based on the response, it can be stated that all the respondents believe that social media platforms can be used for the purpose of career development as well as increasing recognition related to their professional outcomes. In addition, related to the responsibility of staying updated with the latest trends and best practices of the relevant business sectors as well as participating in online communities and discussions associated with their teaching disciplines in order to learn from others in the same field, responses were found to be highly unanimous. Correspondingly, based on the research questionnaire regarding the challenges faced by the Lecturers in Nigeria while using social media for career development purposes, there have been a number of common challenges that have come into view.

Keywords: Academic career; Career aspirations; Career development; Lecturers in Nigeria; Lecturers' perceptions of social media; Social media influence; Social media usage. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://onlinesciencepublishing.com/index.php/gjss/article/view/1239/1633 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:onl:gjosss:v:10:y:2024:i:2:p:88-103:id:1239

Access Statistics for this article

More articles in Global Journal of Social Sciences Studies from Online Science Publishing
Bibliographic data for series maintained by Pacharapa Naka ( this e-mail address is bad, please contact ).