LES MODELES DE LOCALISATION-ALLOCATION
Mihaela Gabriela Belu
Annals of Faculty of Economics, 2008, vol. 1, issue 1, 557-562
The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.
Keywords: localization - allocation models; trading area; site evaluation; geomarketing (search for similar items in EconPapers)
JEL-codes: N73 F12 (search for similar items in EconPapers)
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