MANAGING CHANGE IN AUTOMOTIVE INDUSTRY IN CENTRAL AND ESTERN EUROPE

Caragin Andreea (), Paraschiv Mihai Dorel () and Paraschiv Liana ()
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Caragin Andreea: ASE Bucharest, REI
Paraschiv Mihai Dorel: ASE Bucharest, REI

Annals of Faculty of Economics, 2009, vol. 1, issue 1, 107-112

Abstract: This article critically analyzes the reasons for developing international business activities in CEE. Primarily a short overview of global strategy is presented. In order to succeed in today's global Marketplace, a company must be able to quickly identify

Keywords: globalization; strategy; international business (search for similar items in EconPapers)
JEL-codes: F23 M13 M16 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2009:i:1:p:107-112

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