STRATEGIC ALLIANCES: FROM SUCCES TO FAILURE

Liana Mester, Bugnar Nicoleta () and Petrica Dana ()
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Bugnar Nicoleta: Universitatea din Oradea, Stiinte Economice
Petrica Dana: Universitatea din Oradea, Stiinte Economice

Annals of Faculty of Economics, 2009, vol. 1, issue 1, 202-206

Abstract: Over the past few years, the strategic alliances had been increasingly common. The term “strategic alliance” can mean many different things, but the commonly used meaning entails a joint corporative effort by two or more companies working towards agreed u

Keywords: strategic alliances; benefits; risk of failure (search for similar items in EconPapers)
JEL-codes: F53 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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