THE HIGH -IMPACT OF FRANCHISING ON ECONOMIC AFFAIRS IN SOME OF THE EU MEMBERS

Scarlatescu Iuliana () and Maracine Mihaela Simona ()
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Scarlatescu Iuliana: Universitatea Constantin Brancoveanu din Pitesti, Management Marketing in Afaceri Economice
Maracine Mihaela Simona: Universitatea Constantin Brancoveanu din Pitesti, Management Marketing in Afaceri Economice

Annals of Faculty of Economics, 2009, vol. 1, issue 1, 251-256

Abstract: International companies prefer the franchise as it is very difficult to manage a business from distance and create a network of locations at low costs. Once the franchise is offered, the company gets away with the concern that contracting a location, with

Keywords: franchising; economic affairs; international brands; economic globalization (search for similar items in EconPapers)
JEL-codes: M2 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2009:i:1:p:251-256

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