DEMO-SOCIAL DETERMINANTS OF EUROPEAN CONSUMER BEHAVIOUR

Danu Marcela-Cornelia ()

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 191-195

Abstract: The components of demo-social macroeconomic level but especially in the continental context were decisive action on both exponents of the supply and the demand; the businessman need to know features, character and effects of these variables on the functionality they produce while the European market and national. From the range of the demo-social components, I referred to the social classes, the reference groups, the area of residence, taking into consideration reality that these components carries on business in general, particularly on the consumer, a long-term determination so, their knowledge as fair provides managers can develop policies and strategies consistent with these conditions.

Keywords: demographic-social determinants; social class; reference groups; family; residence environment; inter-variable correlations (search for similar items in EconPapers)
JEL-codes: D10 D31 J11 R11 R21 (search for similar items in EconPapers)
Date: 2010
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