CLIMATE CHANGE DISCOURSE. CASE STUDY: RAIFFEISEN BANK

Ion Plumb (), Andreea Zamfir () and Monica Draghici ()

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 681-687

Abstract: This study investigates the climate change discourse as this is a highly debated topic nowadays. A case study is revealed in this paper, which consists of applying the critical discourse analysis method at Raiffeisen Bank, one of the most important international banks. The findings of this study disclose that misleading messages are construed in climate change discourse by using some persuasion means in order to support the statement of the discourse. The study was conducted by combining a wide variety of sources, such as articles, strategies, and reports.

Keywords: climate change; discourse analysis; Raiffeisen Bank (search for similar items in EconPapers)
JEL-codes: M10 M14 M16 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:1:p:681-687

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