NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES

Gherman Cristina ()
Authors registered in the RePEc Author Service: Cristina Balteanu

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 716-720

Abstract: CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing. The biggest challenge the marketers have to face in a recession is the budgetary constraints. In this context more and more managers are considering the integration and the development of direct marketing activities in their organizations.

Keywords: direct marketing; mobile marketing; sms promotion; campaign (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:1:p:716-720

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