LES PARTICULARITES DU PROCESSUS DECISIONNEL D’ACHAT SUR LE MARCHE D’ASSURANCES

Petrescu Marian (), Ioncica Maria (), Petrescu Eva-Cristina and Ioncica Diana

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 743-748

Abstract: For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.

Keywords: consumer behavior; decision-making process; insurance market (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:1:p:743-748

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