BUILDING PATIENT LOYALTY USING ONLINE TOOLS

Popa Adela Laura () and Vladoi Anca Daniela ()

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 766-771

Abstract: The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by these organizations on their websites to generate patient loyalty.

Keywords: healthcare marketing; patient loyalty; online tools; relationship marketing (search for similar items in EconPapers)
JEL-codes: I11 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:1:p:766-771

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