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CUSTOMER SATISFACTION REGARDING BANK’S DISTRIBUTION CHANNELS – THE ATM NETWORK

Andrei Scridon (), Lacramioara Radomir (), Maniu Andreea Ioana () and Zaharie Monica Maria ()

Annals of Faculty of Economics, 2010, vol. 1, issue 1, 772-777

Abstract: In addition to traditional distribution methods (network of territorial units), to better meet market requirements in terms of speed and efficiency of services, banks have developed interactive electronic and computerized systems for clients: banking services via telephone, internet banking, network of automatic teller machines (ATMs), Electronic Funds Transfer at point of sale (EFTPOS). Automatic Teller Machines have become in recent years one of the common instruments through which banks offer the possibility of conducting routine operations such as: cash withdrawals, bill payments, transfer between accounts. This article presents the results obtained following a research that focused on determining the customers’ degree of satisfaction with the distribution channels used by a Top Five Romanian Bank, in particular the ATMs distribution network.

Keywords: distribution channel; Automatic Teller Machines; satisfaction degree; bank (search for similar items in EconPapers)
JEL-codes: G29 M31 (search for similar items in EconPapers)
Date: 2010
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