MARKETING FOR SMALL ENTREPRISES â€" CASE STUDY POSITIONING OF “PLAFAR†DI LTD

Raluca Brandabur and Popescu Andrei ()
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Popescu Andrei: ASE - Bucuresti, Marketing

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1081-1085

Abstract: Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical “Plafar†store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies “Plafar DI†, from Bacau, should use an intelligent marketing positioning in order to survive the crisis.

Keywords: brand positioning; SME; case study (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2010
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