LES VALEURS DE MARCHÉ DES MANAGERS ROUMAINS

Constantinescu-Dobra Anca ()
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Constantinescu-Dobra Anca: Universitatea Tehnica din Cluj-Napoca, Inginerie Electrica

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1091-1097

Abstract: The present study attempts to reveal the main market values that count for Romanian managers when adopting critical decision. We also want to evaluate if the main orientation of Romanian managers are through relational or transactional marketing. Another research objective was testing the correlation between organizational and demographic variable and the managers market values. The data is collected from a sample of 693 managers from different fields of activity. We cluster the 12 decisional market value in 5 categories. The main findings are: the most important decisional values is customer satisfaction while ethical consideration is neglected. There are present decisional values specific both to relational and transactional marketing orientation in the same company. The managers departments strongly influence the most important decisional market values of the managers.

Keywords: managerial market values; transactional marketing; relational marketing (search for similar items in EconPapers)
JEL-codes: M11 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:2:p:1091-1097

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