DIRECT SALES IN THE CONTEXT OF ROMANIA'S UE INTEGRATION

Gherman Cristina ()
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Gherman Cristina: Babes Bolyai University of Cluj - Napoca, Faculty of Economics and Business Management
Authors registered in the RePEc Author Service: Cristina Balteanu

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1106-1110

Abstract: More recently, direct sales business is stimulated by the difficult market conditions. While retailers hardly bear fixed costs such as rent, administrative costs and tend to raise prices, customers fall back to products offered by direct sale. In addition, labour market conditions made more and more Romanians (who were left without incomes) to move towards this system. On the other hand, the direct sales field doesn't concern only those who remained without a job, but rather those who want to round their incomes.

Keywords: direct sales; strategy; crisis; costs (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:2:p:1106-1110

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