PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR

Paul Marinescu (), Niculae Sabin Mihai () and Toma Sorin
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Paul Marinescu: University of Bucharest, Faculty of Business and Administration
Niculae Sabin Mihai: Academy of Economic Studies, Bucharest, Faculty of Marketing

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1122-1127

Abstract: The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction.

Keywords: Consumer behaviour; price strategy; retail; price satisfaction; price fairness (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:2:p:1122-1127

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