THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Platis Magdalena () and Baban Eleonora Gabriela ()
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Platis Magdalena: Universitatea din Bucuresti, Facultatea de Administratie si Afaceri
Baban Eleonora Gabriela: Universitatea din Bucuresti, Facultatea de Administratie si Afaceri

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1128-1132

Abstract: Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education.

Keywords: marketing; marketing mix; education; strategy. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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