DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

Popescu Andrei (), Raluca Brandabur and Tatu Cristian Ionut ()
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Popescu Andrei: Academia de Studii Economice Bucuresti, Facultatea de Marketing
Tatu Cristian Ionut: Academia de Studii Economice Bucuresti,

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1133-1136

Abstract: Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept of positioning is simply to important to be ignored, but does it have a place in our students minds? This paper aims to determine whether we have an evolution or an involution in this matter.

Keywords: marketing; positioning; marketing research (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2010:i:2:p:1133-1136

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