ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND

Sasu Dinu Vlad and Bagaian Nicula Iulia Andrea
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Sasu Dinu Vlad: Universitarea din Oradea, Facultatea de Stiinte Economice
Bagaian Nicula Iulia Andrea: Universitarea din Oradea, Facultatea de Stiinte Economice

Annals of Faculty of Economics, 2010, vol. 1, issue 2, 1141-1146

Abstract: The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In today's globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.

Keywords: brand; tourism brand; image; country image; tourism. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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