ADOPTION OF E-BANKING IN ROMANIA: AN EXPLORATORY STUDY

Rosu Anca Maria ()
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Rosu Anca Maria: Directia Generala de Politie Locala si Control a Municipiului Bucuresti, Academy of Economic Studies, Bucharest

Annals of Faculty of Economics, 2011, vol. 1, issue 2, 785-790

Abstract: E-banking, or banking via the Internet, is revolutionising the business, having multiple benefits both for the financial institutions and for clients. E-bankers offer better customer service, creating opportunities for customers and providing added value. They treat customers as individuals, making masss customisation possible and creating customer loyalty. E-banking is an opportunity for banks to leverage their strenghts and create a totally new banking experience. The present paper investigates and analyses the adoption and evolution of electronic banking in Romania, and the appropriate strategies for development of online banking services in the Romanian context.

Keywords: E-banking; customer adoption; banking channels; Romania (search for similar items in EconPapers)
JEL-codes: G21 L86 M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2011:i:2:p:785-790

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