THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

Tatu Cristian Ionut (), Pastiea Mihai () and Ion Andrei ()
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Tatu Cristian Ionut: Bucharest Academy Of Economic Studies, Faculty of Marketing
Ion Andrei: Bucharest Academy Of Economic Studies,

Annals of Faculty of Economics, 2011, vol. 1, issue 2, 805-810

Abstract: The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

Keywords: electoral marketing; communication; events; targeting; global electoral pachage (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2011:i:2:p:805-810

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