THE ORGANIZATIONAL STRUCTURE OF THE BODY SHOPS CONNECTED

Zima Liliana Adela ()
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Zima Liliana Adela: Universitatea Tehnica din Cluj Napoca Centrul Universitar de Nord din Baia Mare, De Stiinte

Annals of Faculty of Economics, 2012, vol. 1, issue 1, 461-466

Abstract: The selling of collision parts represents 28% of General Motorâ€(tm)s business. The main customers of collision parts on the market are the international dealership and the independent Body Shops. The successes of these shops have a direct relation with the sale collision parts through the dealership Parts Department. For optimize the collision parts sales itâ€(tm)s important that the operations of the dealership Parts Department meet the needs of both internal and external Body Shops. It is important to know the organizational structure of the body shops and the main factors which influence the activities such as: shop volume, expense budget, available skills, facility size, and production methods. The Collision Parts Marketing Group of General Motorâ€(tm)s made an independent market research related to survey dealership and independent Body Shops. This research provided insight to General Motorâ€(tm)s as to how and why decisions are made to purchase collision replacement parts.

Keywords: body shops; satisfaction; collision parts (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ora:journl:v:1:y:2012:i:1:p:461-466

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