SURVEY ON THE USE AND THE INTEREST OF INDIVIDUALS IN ONLINE STORES

Vlad Miranda Petronella and Corina Rusu
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Vlad Miranda Petronella: “Dimitrie Cantemir†Christian University Bucharest, Faculty of Economic Sciences of Cluj-Napoca

Annals of Faculty of Economics, 2012, vol. 1, issue 2, 355-363

Abstract: In Romania, most products sold in online stores are technology and communication ones. Best sold products through the Internet, globally speaking (games, toys, flowers, watches, tickets), are only 30% of the online products offered in Romania. Culture (books and information) only represents 10% of all products, as well as clothing and grooming products.In recent years electronic commerce has had an explosive increase, starting to gain more and more ground on the traditional trade. In what follows, we will analyze the factors that favoured the development of electronic commerce, both in terms of consumers as well as vendors.

Keywords: electronic commerce; online store; customers; loyalty; Internet (search for similar items in EconPapers)
JEL-codes: M10 M15 M31 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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