NEW PERSPECTIVES ON STRATEGIC MANAGEMENT PROCESS

Zenovia Cristiana Pop () and Anca Borza ()
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Zenovia Cristiana Pop: Babeº-Bolyai University,Faculty of Economics and Business Administration,
Anca Borza: Babeº-Bolyai University,Faculty of Economics and Business Administration,

Annals of Faculty of Economics, 2013, vol. 1, issue 1, 1573-1580

Abstract: For developing economies the development of enterprises should be a strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development trends taken by the managers. A better leadership would unequivocally lead to a better strategy but sometimes the lack of information, first about the external environment, continuously undergoing quick and radical changes, the political problems and the complexity of the implementation of the strategy or the costs that it implies are not taken into consideration. Therefore managers have two options: to establish strategies, which would lead to the achievement of the objectives; evaluate them on the basis of economic efficiency or to identify an already existent strategy and to adapt it to the environment changes in which the enterprise carries on its activity. This paper aims at discussing and explaining from a theoretical perspective, the evolution and the advantages and disadvantages of the strategic management process, in order to convey the managers a modality to achieve competitiveness and evaluate the position of the firm. In the first section, we explain the the necessity of strategic management process. In the second section we present the different evolution stages. The third section presents our conclusions regarding the advantages and disadvantages of the strategic management process, fundamental for the strategy success. The financial crisis did affect the Romanian economy and Romanian enterprises early in 2009 registering an impact of the crisis identified in the need of the managers to rethink their strategies, to improve their management skills and perspectives on the role of the employees after the crisis. In this paper we try to underline the evolution stages of the strategic management process with its own characteristics by which both Romanian or foreign managers can evaluate the position of their enterprise and can take improvement measures, which may help sustain or gain competitiveness that has been affected by the crisis.

Keywords: strategies; strategic management process; manager; strategic planning; development; performance (search for similar items in EconPapers)
JEL-codes: C41 L1 M11 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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